He's a Bachelor in Communication Sciences, graduated from the Buenos Aires University. He's specialized in Public Opinion and Advertising. He's done post-graduate courses in Study of Cases in Communication Strategies. he's a diploma in Brand Development (UCES).
He started his Advertising career in JWT (J. Water Thompson) in the Accounts Department. Later, he was appointed Accounts General Director at an important international agency. He provided professional support to national and multinational clients like: Ford Argentina, Swift Armour, Scania Argentina, Pepsi, Compañía Cervecera de Nicaragua, LAPTV (Cinecanal, The Film Zone, Movie City), Crown Imports Limited (Beers: Corona, Pacífico, Modelo, Modelo Especial y Negra Modelo), Telscape Communications Inc., Nexxo Financial Corporation, Grupo Fernández México (Artists Alejandro and Vicente Fernández), just to name a few.
He also worked in Marketing, Communication, Sales and Institutional Relations for Datacash Argentina S.A., Cellier Aguas y Bebidas S.A., ING Insurance Argentina and Mevaterapia S.A.
As an independent consultant, he cooperated in the development of communication, marketing, sales and training plans for several advertising agencies, as well as small and medium businesses such as: Carrefour S.A., "Doña Luisa", Pediatría Palermo and Autocrédito S.A among others.
He's the founder and creator of the original idea for GRANPEZ PUBLICIDAD, as well as his director and planner. In the professional communication area, he is the Accounts Director and Consultant, and together with Sabrina, he attends to the different brands and clients who trust them with their projects.
He's a university teacher at the UBA, and in his free time, he pursues his favorite hobby: playing the piano.